Implementation of CRM in the "Alliance Bank"


In March 2013 CRM-Design completes the project to develop a CRM strategy and implementation of MS Dynamics CRM at JSC "Alliance Bank".

The presence of an organization strategy CRM - is the most important factor for success in building relationships with customers, which is why the project to implement CRM-technology started with her ​​writing.

Implementation of CRM technology - it is a complex cross - functional project, which is attended by business units, the IT department, human resources and financial services.

One of the key factors for successful implementation of the project were the customer's willingness to abandon their stereotypes in the name of future competitive advantage and understanding of what CRM-system automates future relationships with customers, not existing preserves.

Joint Stock Company "Alliance Bank" is one of the leading domestic banks and has been successfully operating in the banking sector for over 19 years. Implementation of CRM technology, and developed by the project's development strategy CRM no doubt will be the basis for the success of the mission and strategic objectives of the Bank.